SaraAndreasson_Essity_Tarot_WheelofFlows_final_raster

Libresse

Libresse

Libresse

Libresse

Libresse

Tarot Cards

Tarot Cards

Tarot Cards

Tarot Cards

Tarot Cards

ANIMATION / DESIGN

ANIMATION / DESIGN

ANIMATION / DESIGN

ANIMATION /  DESIGN

ANIMATION / DESIGN

Essity (who own Libresse) wanted to promote their feminine hygiene range among a younger audience. The tarot cards idea brings to the fore the pain and multitude of physical side effects caused by periods. Their aim is to allow these issues to be talked more freely on social as well as in general conversation.

The brief was to highlight the different types of side effects in a way that any woman would recognise, and to also bring to the attention of the wider world that period pain is not something to be dismissed.



Essity (who own Libresse) wanted to promote their feminine hygiene range among a younger audience. The tarot cards idea brigns to the fore the pain and multitude of physical side effects caused by periods. Their aim is to allow these issues to be talked more freely on social as well as in general conversation.

The brief was to highlight the different types of side effects in a way that any woman would recognise, and to also bring to the attention of the wider world that period pain is not something to be dismissed.

Essity (who own Libresse) wanted to promote their feminine hygiene range among a younger audience. The tarot cards idea brigns to the fore the pain and multitude of physical side effects caused by periods. Their aim is to allow these issues to be talked more freely on social as well as in general conversation.

The brief was to highlight the different types of side effects in a way that any woman would recognise, and to also bring to the attention of the wider world that period pain is not something to be dismissed.

Essity (who own Libresse) wanted to promote their feminine hygiene range among a younger audience. The tarot cards idea brigns to the fore the pain and multitude of physical side effects caused by periods. Their aim is to allow these issues to be talked more freely on social as well as in general conversation.

The brief was to highlight the different types of side effects in a way that any woman would recognise, and to also bring to the attention of the wider world that period pain is not something to be dismissed.

Essity (who own Libresse) wanted to promote their feminine hygiene range among a younger audience. The tarot cards idea brigns to the fore the pain and multitude of physical side effects caused by periods. Their aim is to allow these issues to be talked more freely on social as well as in general conversation.

The brief was to highlight the different types of side effects in a way that any woman would recognise, and to also bring to the attention of the wider world that period pain is not something to be dismissed.

Tarot gif 1
The_Taboo_Static_Card_No.13_Itchy Monarch_4x5_01
ezgif.com-gif-maker (23)
Tarot gif 3
The_Taboo_Static_Card_No.13_Itchy Monarch_4x5_02
ezgif.com-gif-maker (24)
Tarot gif 2
The_Taboo_Static_Card_Essity_Tarot_Card_No.18_Elastic Enchanter_4x5_01
The_Taboo_Static_Card_No.11_Careful_lovers_4x5_01