Using references from the Harmony Korine film, Spring Breakers, I was asked to make as much neon as possible to push the brand beyond that of a middle-class, middle-aged iconic car, and thus attract a younger audience to smart. The design involved styling for the print campaign and the experiential stand as well as  animation of the digital screen. 

We encouraged them to sit in the car and experience the brand up close, as well as having their portrait digitised on a screen, via a QR code, to win a trip to Las Vegas. The pop-up stands travelled to 16 cities around the UK.

Using references from the Harmony Korine film, Spring Breakers, I was asked to make as much neon as possible to push the brand beyond that of a middle-class, middle-aged iconic car, and thus attract a younger audience to smart. The design involved styling for the print campaign and the experiential stand as well as  animation of the digital screen. 

We encouraged them to sit in the car and experience the brand up close, as well as having their portrait digitised on a screen, via a QR code, to win a trip to Las Vegas. The pop-up stands travelled to 16 cities around the UK.

Using references from the Harmony Korine film, Spring Breakers, I was asked to make as much neon as possible to push the brand beyond that of a middle-class, middle-aged iconic car, and thus attract a younger audience to smart. The design involved styling for the print campaign and the experiential stand as well as  animation of the digital screen. 

We encouraged them to sit in the car and experience the brand up close, as well as having their portrait digitised on a screen, via a QR code, to win a trip to Las Vegas. The pop-up stands travelled to 16 cities around the UK.