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Visa

Visa

Visa

FIFA World Cup / Never Miss a Moment

FIFA World Cup / Never Miss a Moment

FIFA World Cup / Never Miss a Moment

FIFA World Cup / Never Miss a Moment

FIFA World Cup / Never Miss a Moment

digital art direction / design direction / design

digital art direction / design direction / design

digital art direction / design direction / design

digital art direction / design direction / design

digital art direction / design direction / design

Zlatan DMAG hero

Global football icon Zlatan Ibrahimović goes on a journey as a one man team to the FIFA World Cup in Russia. Along the way he visits several locations creating a smooth path to the Finals with the help of his Visa card. As it allows him to pay 'fast and easy' he can concentrate on what he does best – being confident and always in control. The TV was directed by Traktor and the social edits were produced at the same time to allow for continuity and bespoke creative work shown on Facebook and Instagram.

My role began on set, directing the social work for the campaign working with the ECD team from AMV and making sure it would work as well as it possibly could with a portrait frame. The work included editing the social posts from the footage and creating a social design style, pushing the Visa guidelines into new territory as well as creating a landing page for the campaign and style guidelines for all their markets. 

View some of the social edits from the campaign here

Shown below (from top, left to right): Facebook postsI live as I Play, Zlatanised, Pay Like Zlatan, Scroll Up, Reactive, Bobble Head, Accepted and Keepy Uppy, Visa.com FIFA landing page (desktop and mobile). 

Global football icon Zlatan Ibrahimović goes on a journey as a one man team to the FIFA World Cup in Russia. Along the way he visits several locations creating a smooth path to the Finals with the help of his Visa card. As it allows him to pay 'fast and easy' he can concentrate on what he does best – being confident and always in control. The TV was directed by Traktor and the social edits were produced at the same time to allow for continuity and bespoke creative work shown on Facebook and Instagram.

My role began on set, directing the social work for the campaign working with the ECD team from AMV and making sure it would work as well as it possibly could with a portrait frame. The work included editing the social posts from the footage and creating a social design style, pushing the Visa guidelines into new territory as well as creating a landing page for the campaign and style guidelines for all their markets. 

View some of the social edits from the campaign here

Shown below (from top, left to right): Facebook posts I live as I Play, Zlatanised, Pay Like Zlatan, Scroll Up, Reactive, Bobble Head, Accepted and Keepy Uppy, Visa.com FIFA landing page (desktop and mobile). 

Global football icon Zlatan Ibrahimović goes on a journey as a one man team to the FIFA World Cup in Russia. Along the way he visits several locations creating a smooth path to the Finals with the help of his Visa card. As it allows him to pay 'fast and easy' he can concentrate on what he does best – being confident and always in control. The TV was directed by Traktor and the social edits were produced at the same time to allow for continuity and bespoke creative work shown on Facebook and Instagram.

My role began on set, directing the social work for the campaign working with the ECD team from AMV and making sure it would work as well as it possibly could with a portrait frame. The work included editing the social posts from the footage and creating a social design style, pushing the Visa guidelines into new territory as well as creating a landing page for the campaign and style guidelines for all their markets. 

View some of the social edits from the campaign here

Shown below (from top, left to right): Facebook postsI live as I Play, Zlatanised, Pay Like Zlatan, Scroll Up, Reactive, Bobble Head, Accepted and Keepy Uppy, Visa.com FIFA landing page (desktop and mobile). 

Global football icon Zlatan Ibrahimović goes on a journey as a one man team to the FIFA World Cup in Russia. Along the way he visits several locations creating a smooth path to the Finals with the help of his Visa card. As it allows him to pay 'fast and easy' he can concentrate on what he does best – being confident and always in control. The TV was directed by Traktor and the social edits were produced at the same time to allow for continuity and bespoke creative work shown on Facebook and Instagram.

My role began on set, directing the social work for the campaign working with the ECD team from AMV and making sure it would work as well as it possibly could with a portrait frame. The work included editing the social posts from the footage and creating a social design style, pushing the Visa guidelines into new territory as well as creating a landing page for the campaign and style guidelines for all their markets. 

View some of the social edits from the campaign here

Shown below (from top, left to right): Facebook postsI live as I Play, Zlatanised, Pay Like Zlatan, Scroll Up, Reactive, Bobble Head, Accepted and Keepy Uppy, Visa.com FIFA landing page (desktop and mobile). 

Global football icon Zlatan Ibrahimović goes on a journey as a one man team to the FIFA World Cup in Russia. Along the way he visits several locations creating a smooth path to the Finals with the help of his Visa card. As it allows him to pay 'fast and easy' he can concentrate on what he does best – being confident and always in control. The TV was directed by Traktor and the social edits were produced at the same time to allow for continuity and bespoke creative work shown on Facebook and Instagram. 

My role began on set, directing the social work for the campaign working with the ECD team from AMV and making sure it would work as well as it possibly could with a portrait frame . The work included editing the social posts from the footage and creating a social design style, pushing the Visa guidelines into new territory as well as creating a landing page for the campaign and style guidelines for all their markets. 

View some of the social edits from the campaign here

Shown below (from top): Facebook posts – I live as I Play, Zlatanised, Pay Like Zlatan, Scroll Up, Reactive, Bobble Head, Accepted and Keepy Uppy, Visa.com FIFA landing page (desktop and mobile). 

Visa Zlatan mobile 2
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VISA FIFA WC DESKTOP
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