Visa

Jonny Greenwood

Visa

World Cup 2018 / Never Miss a Moment

Octatonic Records branding / launch

Visa World Cup 2018

DIGITAL DESIGN DIRECTION / DESIGN

CREATIVE DIRECTION / FILM / DESIGN / PHOTOGRAPHY

DIGITALCREATIVE DIRECTION / DESIGN

Global football icon Zlatan Ibrahimović goes on a journey as a one man team to the FIFA World Cup in Russia. Along the way he visits several locations creating a smooth path to the Finals with the help of his Visa card. As it allows him to pay 'fast and easy' he can concentrate on what he does best – being confident and always in control. The TV was directed by Traktor and the social edits were produced at the same time to allow for continuity and bespoke creative work shown on Facebook and Instagram.

My role began on set, directing the social work for the campaign working with the ECD team from AMV and making sure it would work as well as it possibly could with a portrait frame. The work included editing the social posts from the footage and creating a social design style, pushing the Visa guidelines into new territory as well as creating a landing page for the campaign and style guidelines for all their markets.

Global football icon Zlatan Ibrahimović goes on a journey as a one man team to the FIFA World Cup in Russia. Along the way he visits several locations creating a smooth path to the Finals with the help of his Visa card. As it allows him to pay 'fast and easy' he can concentrate on what he does best – being confident and always in control. The TV was directed by Traktor and the social edits were produced at the same time to allow for continuity and bespoke creative work shown on Facebook and Instagram.

My role began on set, directing the social work for the campaign working with the ECD team from AMV and making sure it would work as well as it possibly could with a portrait frame. The work included editing the social posts from the footage and creating a social design style, pushing the Visa guidelines into new territory as well as creating a landing page for the campaign and style guidelines for all their markets.

Shown below (from top, left to right): Facebook posts – I live as I Play, Zlatanised, Pay Like Zlatan, Scroll Up, Reactive, Bobble Head, Accepted and Keepy Uppy, Visa.com FIFA landing page (desktop and mobile).

Global football icon Zlatan Ibrahimović goes on a journey as a one man team to the FIFA World Cup in Russia. Along the way he visits several locations creating a smooth path to the Finals with the help of his Visa card. As it allows him to pay 'fast and easy' he can concentrate on what he does best – being confident and always in control. The TV was directed by Traktor and the social edits were produced at the same time to allow for continuity and bespoke creative work shown on Facebook and Instagram.

My role began on set, directing the social work for the campaign working with the ECD team from AMV and making sure it would work as well as it possibly could with a portrait frame. The work included editing the social posts from the footage and creating a social design style, pushing the Visa guidelines into new territory as well as creating a landing page for the campaign and style guidelines for all their markets.

Global football icon Zlatan Ibrahimović goes on a journey as a one man team to the FIFA World Cup in Russia. Along the way he visits several locations creating a smooth path to the Finals with the help of his Visa card. As it allows him to pay 'fast and easy' he can concentrate on what he does best – being confident and always in control. The TV was directed by Traktor and the social edits were produced at the same time to allow for continuity and bespoke creative work shown on Facebook and Instagram.

My role began on set, directing the social work for the campaign working with the ECD team from AMV and making sure it would work as well as it possibly could with a portrait frame. The work included editing the social posts from the footage and creating a social design style, pushing the Visa guidelines into new territory as well as creating a landing page for the campaign and style guidelines for all their markets.

View some of the social edits from the campaign here:

Shown below (from top, left to right): Facebook posts – I live as I Play, Zlatanised, Pay Like Zlatan, Scroll Up, Reactive, Bobble Head, Accepted and Keepy Uppy, Visa.com FIFA landing page (desktop and mobile).

Global football icon Zlatan Ibrahimović goes on a journey as a one man team to the FIFA World Cup in Russia. Along the way he visits several locations creating a smooth path to the Finals with the help of his Visa card. As it allows him to pay 'fast and easy' he can concentrate on what he does best – being confident and always in control. The TV was directed by Traktor and the social edits were produced at the same time to allow for continuity and bespoke creative work shown on Facebook and Instagram.

My role began on set, directing the social work for the campaign working with the ECD team from AMV and making sure it would work as well as it possibly could with a portrait frame. The work included editing the social posts from the footage and creating a social design style, pushing the Visa guidelines into new territory as well as creating a landing page for the campaign and style guidelines for all their markets.