SLS Desktp green bgrd Semplice

Mercedes-Benz

Mercedes-Benz

Mercedes-Benz

Mercedes-Benz

Mercedes-Benz

SLS Rare Experiences

SLS Rare Experiences

SLS Rare Experiences

SLS Rare Experiences

SLS Rare Experiences

DESIGN

DESIGN

DESIGN

DESIGN

DESIGN

To highlight the launch of the SLS AMG supercar, Mercedes-Benz wanted a campaign with a difference. Using a hubsite to draw people in, with clues hidden in a dedicated Facebook page, emails, banners, POS and a competition tie-in with the new Playstation GT5 game, the work involved adding a contemporary edge over the traditional Mercedes-Benz look, to appeal to a younger audience of car nuts and obsessed gamers.

To highlight the launch of the SLS AMG supercar, Mercedes-Benz wanted a campaign with a difference. Using a hubsite to draw people in, with clues hidden in a dedicated Facebook page, emails, banners, POS and a competition tie-in with the new Playstation GT5 game, the work involved adding a contemporary edge over the traditional Mercedes-Benz look, to appeal to a younger audience of car nuts and obsessed gamers.

To highlight the launch of the SLS AMG supercar, Mercedes-Benz wanted a campaign with a difference. Using a hubsite to draw people in, with clues hidden in a dedicated Facebook page, emails, banners, POS and a competition tie-in with the new Playstation GT5 game, the work involved adding a contemporary edge over the traditional Mercedes-Benz look, to appeal to a younger audience of car nuts and obsessed gamers.
 

To highlight the launch of the SLS AMG supercar, Mercedes-Benz wanted a campaign with a difference. Using a hubsite to draw people in, with clues hidden in a dedicated Facebook page, emails, banners, POS and a competition tie-in with the new Playstation GT5 game, the work involved adding a contemporary edge over the traditional Mercedes-Benz look, to appeal to a younger audience of car nuts and obsessed gamers.
 

SLS RE POS
SLS Desktp pink bgrd Semplice
SLS Desktp pink bgrd Semplice v2