To highlight the launch of the SLS AMG supercar, Mercedes-Benz wanted a campaign with a difference. Using a hubsite to draw people in, with clues hidden in a dedicated Facebook page, emails, banners, POS and a competition tie-in with the new Playstation GT5 game, the work involved adding a contemporary edge over the traditional Mercedes-Benz look, to appeal to a younger audience of car nuts and obsessed gamers.

To highlight the launch of the SLS AMG supercar, Mercedes-Benz wanted a campaign with a difference. Using a hubsite to draw people in, with clues hidden in a dedicated Facebook page, emails, banners, POS and a competition tie-in with the new Playstation GT5 game, the work involved adding a contemporary edge over the traditional Mercedes-Benz look, to appeal to a younger audience of car nuts and obsessed gamers.

To highlight the launch of the SLS AMG supercar, Mercedes-Benz wanted a campaign with a difference. Using a hubsite to draw people in, with clues hidden in a dedicated Facebook page, emails, banners, POS and a competition tie-in with the new Playstation GT5 game, the work involved adding a contemporary edge over the traditional Mercedes-Benz look, to appeal to a younger audience of car nuts and obsessed gamers.
 

To highlight the launch of the SLS AMG supercar, Mercedes-Benz wanted a campaign with a difference. Using a hubsite to draw people in, with clues hidden in a dedicated Facebook page, emails, banners, POS and a competition tie-in with the new Playstation GT5 game, the work involved adding a contemporary edge over the traditional Mercedes-Benz look, to appeal to a younger audience of car nuts and obsessed gamers.