Mercedes-Benz
Mercedes-Benz
Mercedes-Benz
Mercedes-Benz
Mercedes-Benz
SLS Rare Experiences
SLS Rare Experiences
SLS Rare Experiences
SLS Rare Experiences
SLS Rare Experiences
DESIGN
DESIGN
DESIGN
DESIGN
DESIGN
To highlight the launch of the SLS AMG supercar, Mercedes-Benz wanted a campaign with a difference. Using a hubsite to draw people in, with clues hidden in a dedicated Facebook page, emails, banners, POS and a competition tie-in with the new Playstation GT5 game, the work involved adding a contemporary edge over the traditional Mercedes-Benz look, to appeal to a younger audience of car nuts and obsessed gamers.
To highlight the launch of the SLS AMG supercar, Mercedes-Benz wanted a campaign with a difference. Using a hubsite to draw people in, with clues hidden in a dedicated Facebook page, emails, banners, POS and a competition tie-in with the new Playstation GT5 game, the work involved adding a contemporary edge over the traditional Mercedes-Benz look, to appeal to a younger audience of car nuts and obsessed gamers.
To highlight the launch of the SLS AMG supercar, Mercedes-Benz wanted a campaign with a difference. Using a hubsite to draw people in, with clues hidden in a dedicated Facebook page, emails, banners, POS and a competition tie-in with the new Playstation GT5 game, the work involved adding a contemporary edge over the traditional Mercedes-Benz look, to appeal to a younger audience of car nuts and obsessed gamers.
To highlight the launch of the SLS AMG supercar, Mercedes-Benz wanted a campaign with a difference. Using a hubsite to draw people in, with clues hidden in a dedicated Facebook page, emails, banners, POS and a competition tie-in with the new Playstation GT5 game, the work involved adding a contemporary edge over the traditional Mercedes-Benz look, to appeal to a younger audience of car nuts and obsessed gamers.