Mercedes-Benz

Mercedes-Benz

Mercedes-Benz

Mercedes-Benz

Mercedes-Benz

SLS Rare Experiences

SLS Rare Experiences

JSLS Rare Experiences

SLS Rare Experiences

SLS Rare Experiences

design

design

design

design

design

SLS RE screen 2 Semplice

To highlight the launch of the SLS AMG supercar, Mercedes-Benz wanted a campaign with a difference. Using a hubsite to draw people in, with clues hidden in a dedicated Facebook page, emails, banners, POS and a competition tie-in with the new Playstation GT5 game, the work involved adding a contemporary edge over the traditional Mercedes-Benz look, to appeal to a younger audience of car nuts and obsessed gamers.

To highlight the launch of the SLS AMG supercar, Mercedes-Benz wanted a campaign with a difference.

Using a hubsite to draw people in, with clues hidden in a dedicated Facebook page, emails, banners, POS and a competition tie-in with the new Playstation GT5 game, the work involved adding a contemporary edge over the traditional Mercedes-Benz look, to appeal to a younger audience of car nuts and obsessed gamers.

SLS RE POS
SLS Desktp pink bgrd Semplice v2
SLS Desktp pink bgrd Semplice

Selected Works

Octatonic / Jonny Greenwoodfilm / print / social

Visa World Cup 2018social / digital

Coca-Colaprint

Jununprint / film

Sony Braviadigital / film

Socialselected

BT Name The Teamdigital / social

Other Workselected

Natural Confectionery Codigital / identity