Mercedes-Benz

Mercedes-Benz

Mercedes-Benz

Mercedes-Benz

Mercedes-Benz

CLA Shooting Brake Launch

CLA Shooting Brake Launch

JCLA Shooting Brake Launch

CLA Shooting Brake Launch

CLA Shooting Brake Launch

creative direction / design

creative direction / design

creative direction / design

creative direction / design

creative direction / design

Page takeover screen copy

Concept, design direction and design for the digital campaign launch of the CLA Shooting Brake. The car is aimed at a younger audience with sporty pretensions. Taking a cue from the orange detailing on the car, the design was able to break away from conventional Mercedes-Benz ads with contemporary angular crops and parallax animation.

Concept, design direction and design for the digital campaign launch of the CLA Shooting Brake. The car is aimed at a younger audience with sporty pretensions. Taking a cue from the orange detailing on the car, the design was able to break away from conventional Mercedes-Benz ads with contemporary angular crops and parallax animation.

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