Mercedes-Benz
Mercedes-Benz
Mercedes-Benz
Mercedes-Benz
Mercedes-Benz
CLA SHOOTING BRAKE
CLA SHOOTING BRAKE
CLA SHOOTING BRAKE
CLA SHOOTING BRAKE
CLA SHOOTING BRAKE
creative direction / design
creative direction / design
creative direction / design
creative direction / design
creative direction / design
Concept, design direction and design for the digital campaign launch of the CLA Shooting Brake. The car is aimed at a younger audience with sporty pretensions. Taking a cue from the orange detailing on the car, the design was able to break away from conventional Mercedes-Benz ads with contemporary angular crops and parallax animation.
Concept, design direction and design for the digital campaign launch of the CLA Shooting Brake. The car is aimed at a younger audience with sporty pretensions. Taking a cue from the orange detailing on the car, the design was able to break away from conventional Mercedes-Benz ads with contemporary angular crops and parallax animation.
Concept, design direction and design for the digital campaign launch of the CLA Shooting Brake. The car is aimed at a younger audience with sporty pretensions. Taking a cue from the orange detailing on the car, the design was able to break away from conventional Mercedes-Benz ads with contemporary angular crops and parallax animation.
Concept, design direction and design for the digital campaign launch of the CLA Shooting Brake. The car is aimed at a younger audience with sporty pretensions. Taking a cue from the orange detailing on the car, the design was able to break away from conventional Mercedes-Benz ads with contemporary angular crops and parallax animation.
Concept, design direction and design for the digital campaign launch of the CLA Shooting Brake. The car is aimed at a younger audience with sporty pretensions. Taking a cue from the orange detailing on the car, the design was able to break away from conventional Mercedes-Benz ads with contemporary angular crops and parallax animation.