Mercedes-Benz

Mercedes-Benz

Mercedes-Benz

Mercedes-Benz

Mercedes-Benz

CLA SHOOTING BRAKE 

CLA SHOOTING BRAKE

CLA SHOOTING BRAKE

CLA SHOOTING BRAKE

CLA SHOOTING BRAKE

creative direction / design

 creative direction / design

 creative direction / design

 creative direction / design

creative direction / design

Concept, design direction and design for the digital campaign launch of the CLA Shooting Brake. The car is aimed at a younger audience with sporty pretensions. Taking a cue from the orange detailing on the car, the design was able to break away from conventional Mercedes-Benz ads with contemporary angular crops and parallax animation.

Concept, design direction and design for the digital campaign launch of the CLA Shooting Brake. The car is aimed at a younger audience with sporty pretensions. Taking a cue from the orange detailing on the car, the design was able to break away from conventional Mercedes-Benz ads with contemporary angular crops and parallax animation.

Concept, design direction and design for the digital campaign launch of the CLA Shooting Brake. The car is aimed at a younger audience with sporty pretensions. Taking a cue from the orange detailing on the car, the design was able to break away from conventional Mercedes-Benz ads with contemporary angular crops and parallax animation.

Concept, design direction and design for the digital campaign launch of the CLA Shooting Brake. The car is aimed at a younger audience with sporty pretensions. Taking a cue from the orange detailing on the car, the design was able to break away from conventional Mercedes-Benz ads with contemporary angular crops and parallax animation.

Concept, design direction and design for the digital campaign launch of the CLA Shooting Brake. The car is aimed at a younger audience with sporty pretensions. Taking a cue from the orange detailing on the car, the design was able to break away from conventional Mercedes-Benz ads with contemporary angular crops and parallax animation.