Mars

Galaxy / Making Chocolate Better

Galaxy – Making Chocolate Better

Galaxy brand identity

CREATIVE DIRECTION / ANIMATION

I worked on the animation identity for relaunching the Galaxy branding. This formed a big part of their relaunch, allowing them to make use of their social channels more fully, and helping connect with a younger, more immediate audience. The animation design also linked together the packaging identity and the documentary stories from their farming communities. This helped make the cocoa producers' stories more compelling in social media, bringing to life the individuals who run the cocoa planations, as well as the benefits the planatations bring to their region.

I worked on the animation identity for relaunching the Galaxy branding. This formed a big part of their relaunch, allowing them to make use of their social channels more fully, and helping connect with a younger, more immediate audience. The animation design also linked together the packaging identity and the documentary stories from their farming communities.

This helped make the cocoa producers' stories more compelling in social media, bringing to life the individuals who run the cocoa planations, as well as the benefits the planatations bring to their region.

Cocoa pod stat 4-5 w-sustainability stamp

The animation style had to work for both statistical and story content but could differ visually.
This allowed a broad toolkit to be developed to avoid repetition in social posts.

The animation style had to work for both statistical and story content but could differ visually. This allowed a broad toolkit to be developed to avoid repetition in social posts.

The animation style had to work for both statistical and story content but could differ visually. This allowed a broad toolkit to be developed and to avoid repetition in the posted videos.