Ford

Ford

Ford

Ford

Ford

Mustang Mach-E launch

Mustang Mach-E launch

Mustang Mach-E launch

Mustang Mach-E launch

Mustang Mach-E

DESIGN DIRECTION / DESIGN

DESIGN DIRECTION / DESIGN

DESIGN DIRECTION / DESIGN

DESIGN DIRECTION / DESIGN

DESIGN DIRECTION /DESIGN

Ford UK launched of its all-electric Mustang Mach-E as well as the upcoming launch of 13 other electrified vehicles set to launching in 2020 with a new campaign, that carries the tagline “Bring on Tomorrow”. The work included full range of digital formats (from 16:9 to 1:1) for the Mustang and Puma range as well as the new Kuga. 

Ford UK launched of its all-electric Mustang Mach-E as well as the upcoming launch of 13 other electrified vehicles set to launching in 2020 with a new campaign, that carries the tagline “Bring on Tomorrow”. The work included full range of digital formats (from 16:9 to 1:1) for the Mustang and Puma range as well as the new Kuga. 

Ford UK launched of its all-electric Mustang Mach-E as well as the upcoming launch of 13 other electrified vehicles set to launching in 2020 with a new campaign, that carries the tagline “Bring on Tomorrow”. The work included full range of digital formats (from 16:9 to 1:1) for the Mustang and Puma range as well as the new Kuga. 

Ford UK launched of its all-electric Mustang Mach-E as well as the upcoming launch of  13 other electrified vehicles set to launching in 2020 with a new campaign, that carries the tagline “Bring on Tomorrow”. The work included full range of digital formats (from 16:9 to 1:1) for the Mustang and Puma range as well as the new Kuga. 

Ford UK celebrated the launch of its all-electric Mustang Mach-E as well as the upcoming launch of other 13 electrified vehicles set to launching in 2020 with a new campaign, that carries the tagline “Bring on Tomorrow”. The work included full range of digital formats (from 9:16 to 1:1) for the Mustang and Puma range as well as the new Kuga. 

I liaised with the creative directors to apply good social and digital practice to the edits and typography to allow Ford to become more adventurous online.

My role involved directing a design team to establish and implement new social design rules for Ford. This included all major digital and social formats and writing rules for the European markets to use.  

I liaised with the creative directors to apply good social and digital practice to the edits and typography to allow Ford to become more adventurous online.

 
I liaised with the creative directors to apply good social and digital practice to the edits and typography to allow Ford to become more adventurous online.

I liaised with the creative directors to apply good social and digital practice to the edits and typography to allow Ford to become more adventurous online.